Swati
Dobriyal
I turn marketing spend into numbers a leadership team can stand behind — across governance, fintech, wellness, fashion, energy, real estate and a dozen industries between.
I'm a brand strategist and digital marketing expert who believes every campaign should be able to explain, in numbers, why it earned its budget.
Based in Noida, I've spent over twelve years turning business goals into integrated marketing plans — starting with the business itself, not the channel. My approach puts ROI at the centre of brand strategy: understand what a brand actually needs, build a custom plan around it, test fast, sharpen the message, then launch and optimise in real time. I've run that process for B2B governance platforms, D2C fashion labels, fintech education brands, wellness companies and more, leading teams and client relationships along the way.
Results I can point to, not just channels I've run.
Leading integrated marketing strategy across SEO, SEM and digital channels. Improved ROI 25%, cut marketing costs 15%, lifted content CTR 35%, and led marketing and promotion for the flagship Gatekeepers of Governance Summit — presenting performance insights directly to senior leadership.
Developed and executed integrated campaigns across SEO, PPC, social, email and web. Owned lead generation and market research, planned and executed three editions of the Gatekeepers of Governance Summit, and mentored junior marketers.
Scaled monthly digital revenue from ₹17 lakh to ₹1.25 crore — over 7x growth — leading digital strategy across SEO, PPC, social, website and email, with analytics-driven optimisation and audience targeting.
Managed integrated digital campaigns, media planning and online reputation for multiple client brands as Key Account Manager, supporting business development alongside delivery.
Led digital marketing operations across SEO, PPC, social, content and website management. Managed client relationships and account growth, and supported business development through acquisition and proposals.
Executed SEO, PPC, email and social campaigns for multiple client accounts, analysed campaign performance and mentored junior team members.
Managed social media campaigns, content publishing, SEO activity and website updates, and supported campaign reporting and client presentations — the early groundwork for everything since.
Twelve years spent moving between industries, not just channels.
One process, applied to every brand I work with.
A deep dive into the business itself, to draw out the insights that inform everything downstream — before a single campaign gets built.
Marketing goals translated into a strategy shaped for this brand specifically — not a template applied across accounts.
Digital experimentation to find out what actually works, fast, rather than betting the budget on assumptions.
Creative messaging and targeting refined against what the experiments show, not what the original brief guessed.
Campaigns go live and stay live under constant real-time optimisation, with ROI as the one metric that never gets deprioritised.
I believe marketing has to earn its budget back — every campaign should be able to explain, in numbers, why it deserves the next one. That's the standard I've held for governance summits and D2C labels alike, and it's the one I bring to whatever brand I work with next.